devil with the blue dress

Harvard is starting its own fashion line with Wearwolf Group, to be called Harvard Yard, to save itself from financial ruin. The line will target "fans of the university" and draw inspiration from the "Harvard prep lifestyle," according to Fashionista.

...Seriously? It just sounds like a more pretentious J. Crew.

But it did get me thinking: if Duke were to make a fashion line, what would it look like?

Free T-shirts and sweatpants?

Lily Pulitzer and pearls?

Plaid and knock-off Ray-Bans?

Or maybe it'd just be a costume shop.

I can't wait for senior year Tailgate.