"Chloe Sladden, director of media partnerships for Twitter, said sites like Twitter let people feel plugged in to a real-time conversation.
'In the future, I can't imagine a major event where the audience doesn't become part of the story itself,' Ms. Sladden said."
- "Water-Cooler Effect: Internet Can Be TV's Friend" (NYTimes)
But wait. Isn't that the whole idea behind shows like American Idol?
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